11.22.2013

Dick Versace, 1990-91 NBA Hoops (Heinous Hoops Week No. 5)


Name: Dick Versace
Team: Indiana Pacers
Position: Coach
Value of card: Two buttons sewn onto a tag
Key 1989-90 stat: 14 colors on tie
Brought to you by Versace: Coach Dick Mervyns and the Indiana Pacers were experiencing a tough start to the 1990-91 season. The team couldn't put together a winning streak, and the coach's decisions were questioned and his handling of the team was criticized. Knowing his job was on the line, Mervyns made a bold move: He worked out a first-of-its-kind merchandising deal with Italian fashion company Versace. He agreed to change his last name to "Versace" and wear only the sculpted suits on the sidelines. Though he looked sharp, the team didn't play that way, and the newly named Mr. Versace and his pinstripes were fired a quarter of the way through the season. The good news? More sweatpants.
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