12.26.2012

Ruben Sierra, 1994 Donruss Diamond Kings (Ho-Ho-Horrendous Diamond Kings Week No. 3)


Name: Ruben Sierra
Team: Oakland A's
Position: Outfield
Value of card: 19 paint chips
Key 1993 stat: 412 Puerto Rican slums owned
So, what makes this Diamond Kings card so horrendous? After years and years and years and years and years and years and years and years and years and years and years and years and years and years and years and years of similar Diamond Kings cards, Donruss changed it up in 1994. They sent out mailers to thousands of children promoting a contest with a coveted prize that set the collecting word afire: paint Ruben Sierra by the numbers and win Sierra's faux-gold jewelry. One kid told one friend, and that kid told two friends, and they told four friends, and they told eight friends, and so and so on, until 12,342,876 children entered the contest by painting Sierra by the numbers and sending in their work. Donruss was overwhelmed by the entries, so they did what any respectable card company would do: They picked the first one they saw despite what it looked like, slapped on a fake signature and shipped it to the printer.
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1 comment:

  1. And even painting by numbers, it looks more like Juan Gonzalez than Ruben Sierra!

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