8.17.2009

Derek Jeter, 1992 Score Select

Name: Derek Jeter
Teams: New York Yankees, "The Man Show"
Position: Shortstop
Value of card: 8-point Nielson rating drop
Key 1991 stat: 9.5 feet in air
The objectification of Derek Jeter: Comedy Central had a fledgling hit. "The Man Show" starring Jimmy Kimmel and Adam Corolla was in its infancy, but viewers were tuning in. One of the main draws was a feature shown during the show's credits, "Girls on Trampolines." The running skit was what one would assume: attractive, scantily-clad women jumping and jiggling on a trampoline. The feedback from men ages 18 to 35 sprung up like, well, you know. But, as could be expected, female viewers were turned off. The Comedy Central brass brainstormed ideas and came up with what they thought was a solution to the skewed ratings. Hunky male athletes would be brought in to lure the ladies from trampolines once a month. The plan backfired. "Guys on Trampolines" proved a disaster, with a skin-and-bones Jeter, a buck-toothed Tom Henke and a mustached Rod Woodson ending the first skit, and nearly ending the show. "The Man Show" audience did let Comedy Central executives know they were appreciative that Jeter wore his uniform, instead of the jockstrap-and-headband combination that had been planned.

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1 comment:

  1. how much is that card because i have the same one

    ReplyDelete